

Include brand storytelling to show the human side of your company and gain potential customers’ trust. Write short paragraphs, use headings and lists, and enhance the text with high-quality visuals such as infographics, tables, and graphs. Include an agreement and space for signatures.


What do they have in common? How do you interact with them? Use this information to perform even better in the future.

Think about the long-term clients, recurring customers, biggest spenders, and those who have recommended you the most. Do they want to make a decision straight away or ponder and compare their options?Īnalyze your most successful deals so far.Who do you need to persuade and what arguments will convince them?.How much can they spend? Do they expect a fixed price or is it negotiable?.What problems do they have? What words do they use to describe their situation?.Get to know your potential customers and make sure you understand their goals, budgets, and priorities. Research and analyze – know your customers like the back of your hand Complete them in this order and before you know it, you’ll be winning sales daily, putting in only a fraction of the effort you used to. Let’s divide writing a tempting business proposal into 3 bigger steps. How to write a business proposal that drives action? Breeze through the sales process by showing your prospect their very desired results, the easy steps needed to achieve them, and clear pricing – all they will need to do is say yes. This way, you can spark interest and even close the deal without a single phone call or in-person sales pitch.īecause the modern customer wants to make quick and informed decisions, a business proposal is necessary to sell your product or service effectively. A well-written business proposal letter or presentation not only shows your prospects how your product or service works but also convinces them you have the best solution to their problems.
